CASE STUDY: PINNACOL ASSURANCE PRICES MORE EFFECTIVELY

Restricted Ability to Refine Rate Structures? No Problem.
   

As a political subdivision of the state of Colorado, Pinnacol is restricted in their ability to refine their rate structures.

Their initial challenge was to price policies to avoid having low risk businesses subsidize high risk ones. They also needed to modify their tier placement approach and eliminate systematic pricing redundancies and inadequacies that the individual policy level.

Despite these challenges, they were able to:

  • Better price under-performing accounts
  • Become more competitive in the small premium market
  • Price lower risk accounts more attractively in order to retain existing accounts
  • Identify new accounts for more aggressive pricing

Want to see how they did it?

 

Fill out this form now and we'll send you the case study that details their success.